- pitch
- ▪ I. pitch pitch 1 [pɪtʆ] noun [countable]1. also sales pitch informal MARKETING what a sales person says about a product to persuade people to buy it2. MARKETING an attempt by an advertising agency to persuade a company to use its services to advertise a product:
• Each agency made its pitch.
3. COMMERCE a place in a public area where a street trader goes to sell things[m0] ▪ II. pitch pitch 2 verb• Prices for the new trucks are pitched very competitively.
2. [intransitive, transitive] informal MARKETING to try to make a business agreement, or to sell something in a particular way:• sales reps pitching the latest gadgets
• The resort is being pitched as a conference venue.
pitch for• The luxury clothing retailer has invited a number of agencies to pitch for its estimated £1.5 million international business.
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Ⅰ.pitch UK US /pɪtʃ/ noun [C] MARKETING► the words or speech someone, especially a salesperson, uses to persuade someone to buy, do, or use something: »Investors liked the pitch and agreed to back the start-up company.
make a pitch for sth »A special team was sent to make a pitch for the new car plant to be built in Germany.
Ⅱ.pitch UK US /pɪtʃ/ verb► [T] COMMERCE, to set a price at a particular level: »Shares were eventually pitched at 100p when they began trading at the beginning of June.
»The video game didn't succeed because prices were pitched too high.
► [T] to plan or design something in a way that will attract a particular group of people: pitch sth at sb »The issue was pitched at investors hoping to gain exposure to smaller companies in the US.
► [I or T] COMMERCE, MARKETING to try to persuade someone to buy your products or services or choose you to do some work for them: pitch for sth »The agency had already pitched for the bank's $5 million advertising account on two previous occasions.
»She was given 15 minutes to pitch her idea for a new project.
Financial and business terms. 2012.