pitch

pitch
I. pitch pitch 1 [pɪtʆ] noun [countable]
1. also sales pitch informal MARKETING what a sales person says about a product to persuade people to buy it
2. MARKETING an attempt by an advertising agency to persuade a company to use its services to advertise a product:

• Each agency made its pitch.

3. COMMERCE a place in a public area where a street trader goes to sell things
  [m0] II. pitch pitch 2 verb
1. [transitive] FINANCE to set prices at a particular level:

• Prices for the new trucks are pitched very competitively.

2. [intransitive, transitive] informal MARKETING to try to make a business agreement, or to sell something in a particular way:

• sales reps pitching the latest gadgets

• The resort is being pitched as a conference venue.

pitch for

• The luxury clothing retailer has invited a number of agencies to pitch for its estimated £1.5 million international business.

* * *

Ⅰ.
pitch UK US /pɪtʃ/ noun [C] MARKETING
the words or speech someone, especially a salesperson, uses to persuade someone to buy, do, or use something: »

Investors liked the pitch and agreed to back the start-up company.

make a pitch for sth »

A special team was sent to make a pitch for the new car plant to be built in Germany.

See also ELEVATOR PITCH(Cf. ↑elevator pitch), SALES PITCH(Cf. ↑sales pitch)
Ⅱ.
pitch UK US /pɪtʃ/ verb
[T] COMMERCE, to set a price at a particular level: »

Shares were eventually pitched at 100p when they began trading at the beginning of June.

»

The video game didn't succeed because prices were pitched too high.

[T] to plan or design something in a way that will attract a particular group of people: pitch sth at sb »

The issue was pitched at investors hoping to gain exposure to smaller companies in the US.

[I or T] COMMERCE, MARKETING to try to persuade someone to buy your products or services or choose you to do some work for them: pitch for sth »

The agency had already pitched for the bank's $5 million advertising account on two previous occasions.

»

She was given 15 minutes to pitch her idea for a new project.


Financial and business terms. 2012.

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  • Pitch — Pitch, n. 1. A throw; a toss; a cast, as of something from the hand; as, a good pitch in quoits. [1913 Webster] {Pitch and toss}, a game played by tossing up a coin, and calling Heads or tails; hence: {To play pitch and toss with (anything)}, to… …   The Collaborative International Dictionary of English

  • Pitch — may refer to:In music: * Pitch (music), the property of a sound or musical tone measured by its perceived frequency ** Range (music), the distance from the lowest to the highest pitch a musical instrument can play ** Vocal range, the distance… …   Wikipedia

  • pitch — pitch1 [pich] n. [ME pich < OE pic < L pix (gen. picis) < IE base * pi , to be fat > FAT] 1. a black, sticky substance formed in the distillation of coal tar, wood tar, petroleum, etc. and used for waterproofing, roofing, pavements,… …   English World dictionary

  • Pitch — Pitch, n. [OE. pich, AS. pic, L. pix; akin to Gr. ?.] 1. A thick, black, lustrous, and sticky substance obtained by boiling down tar. It is used in calking the seams of ships; also in coating rope, canvas, wood, ironwork, etc., to preserve them.… …   The Collaborative International Dictionary of English

  • Pitch — Pitch, v. t. [OE. picchen; akin to E. pick, pike.] 1. To throw, generally with a definite aim or purpose; to cast; to hurl; to toss; as, to pitch quoits; to pitch hay; to pitch a ball. [1913 Webster] 2. To thrust or plant in the ground, as stakes …   The Collaborative International Dictionary of English

  • pitch up — (informal) To arrive • • • Main Entry: ↑pitch * * * ˌpitch ˈup [intransitive] [present tense I/you/we/they pitch up he/she/it …   Useful english dictionary

  • pitch|y — «PIHCH ee», adjective, pitch|i|er, pitch|i|est. 1. full of pitch; bituminous or resinous. 2. coated, smeared, or sticky with pitch. 3. of the nature or consistency of pitch; …   Useful english dictionary

  • pitch — pitch; pitch·blende; pitch·ered; pitch·er·ful; pitch·i·ness; pitch·er; pitch·fork; pitch·man; …   English syllables

  • pitch — Ⅰ. pitch [1] ► NOUN 1) the degree of highness or lowness in a sound or tone, as governed by the rate of vibrations producing it. 2) the steepness of a roof. 3) a particular level of intensity. 4) Brit. an area of ground marked out or used for… …   English terms dictionary

  • Pitch — (englisch: to pitch = werfen, neigen, stimmen; pitch = Tonhöhe, Neigungswinkel) bezeichnet: beim Sport: im Baseball einen Wurf, siehe Pitcher im Cricket einen Teil des Spielfelds, siehe Pitch (Cricket) im Golf einen Schlag, siehe Golfschlag… …   Deutsch Wikipedia

  • Pitch — Pitch, v. i. 1. To fix or place a tent or temporary habitation; to encamp. Laban with his brethren pitched in the Mount of Gilead. Gen. xxxi. 25. [1913 Webster] 2. To light; to settle; to come to rest from flight. [1913 Webster] The tree whereon… …   The Collaborative International Dictionary of English

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